February 2012 Celebrate Milestone Apple Month with BC Tree Fruits

This February marks a milestone for a familiar local fruit – the apple as it celebrates the milestone birthday. 75 years ago in1936 a group of dedicated farmers came together with a goal to provide the finest tree fruits worldwide. From that first planted seed grew a co-operative of 800 producers that continues today.

Shoppers browsing the produce aisle of their local grocery store this February 2012 are in for a big treat – it’s Apple Month! Throughout Apple Month, in-store promotions and sampling serve as a delicious reminder of the locally grown fruit. It might be the dark days of winter for most Western Canadians, but naturally delicious B.C. Tree Fruits apples are still available fresh, giving consumers the opportunity to support local growers and adhere to Dr’s orders of an apple a day!

“We’re proud to be a leader supplying fresh delicious BC Tree Fruit apples throughout Western Canada and thank our loyal consumers for their growing support over the past 75 years”, stated Rick Austin Director of Sales and Marketing for BC Tree Fruits.

During Apple Month, shoppers will notice enticing displays of B.C. Tree Fruits apple varieties available at this time of year, including Ambrosia, Fuji, Granny Smith, McIntosh, Red Delicious, Royal Gala and Spartan. Consumers will be able to sample varieties in stores during the month. Apple inspired recipe cards will be available for consumers, with further recipes available on the BCTree.com site.